For the second year in a row, Pigeon Forge has won an Emmy Award to showcase in its welcome center.
Television advertising for this tourist town next to Great Smoky Mountains National Park earned three Emmy nominations, and one piece of work won the coveted award that is recognized as television¹s highest honor.
The award-winning spot featured several Pigeon Forge residents, including Kelly Johnson, a mother of two and a Pigeon Forge restaurateur, and Johnson¹s commentary on what makes Pigeon Forge appealing to vacationing families.
Pigeon Forge¹s Emmy Awards are from the Nashville/Midsouth Chapter of the National Academy of Television Arts & Sciences.
The commercials were produced for the Pigeon Forge Department of Tourism by BOHAN Advertising | Marketing in Nashville. BOHAN has been the department's advertising and marketing agency since 1990.
Emmys for commercial work in the Midsouth region date only to 2004. Pigeon Forge won an Emmy in 2007 for its “Welcome to My Pigeon Forge² campaign.
”As far as we know, no other destination anywhere has won an Emmy Award,” said Leon Downey, executive director of the Pigeon Forge Department of Tourism. ³We¹re tickled beyond description.”
The other nominated projects were a spot featuring Dawn Goehring, a performer at the Comedy Barn Theater, and the overall 2007 campaign that included two more commercials.
Geneva Brignolo, executive director of the Nashville/Midsouth chapter said Emmy Awards are "universally recognized as television's highest honor."