food city fuel and pharmacy bucks back

As fuel prices continue to climb, Food City officials recently announced the return of their highly successful Fuel Bucks saving program to locations throughout their market area.

Beginning June 3, 2007 and continuing through August 4, 2007, Food City ValuCard shoppers will have two ways to earn fuel/pharmacy bucks. For every $10 in Food City store brand purchases (which include the Food City, Food Club, Full Circle, Paws, ValuTime, Top Care, Academix, Domestix, Electrix, Easy Clix, World Classics and Dining-In family of products) in a single shopping trip, shoppers will receive a $1 fuel/pharmacy buck. On top of that, shoppers will also receive a bonus $1 fuel/pharmacy buck each time they purchase one of several bonus items, which will rotate on a weekly basis. Bonus items will be identified in Food City's weekly newspaper insert.

For example, a $50 purchase of Food City store brand products which included 3 bonus items would result in $8 in fuel/pharmacy bucks to the shopper.

Fuel/pharmacy bucks will automatically dispense at the checkout at the conclusion of each shopping trip, and customers can redeem fuel/pharmacy bucks at any Food City Gas ‘N Go or Food City Pharmacy location before August 25, 2007. To redeem the vouchers, customers should present their fuel/pharmacy bucks to the Gas ‘N Go or Pharmacy cashier along with their ValuCard when making fuel or pharmacy purchases and their order total will be reduced accordingly. Some pharmacy restrictions apply and customers should see their pharmacist for details. The campaign does not include the purchase of videos, gift cards, cigarettes or alcohol and select Food City Fresh meat, produce and deli items are also excluded. And each fuel/pharmacy buck can only be used at either the fuel center or the pharmacy, but not both.

"As rising fuel prices continue to present a challenge for the family budget and place additional strains on food expenditures, we felt compelled to provide some much-needed relief for our shoppers" said Steven C. Smith, Food City president and chief executive officer. "Customer service is the top priority at Food City. We live, work and educate our children in the communities where we operate, and we are very aware of the effect climbing fuel costs are having on the families we serve."