TN wins Emmy for ‘Booze It and Lose It’ campaign

Governor’s Highway Safety Office and Memphis Agency Chandler Ehrlich Awarded MEMPHIS - The State of Tennessee is honored today with the announcement that its ‘Booze It and Lose It’ Public Service Announcement (PSA) has been awarded a National Television Emmy. The commercial PSA, created by Memphis advertising agency Chandler Ehrlich, is the first ever winner in the inaugural year for the Public Service Announcement in a Sponsored Commercial category. To see the Emmy award-winning PSA, please visit http://web.cecnet.com/bear/“It is a tremendous honor to win a National Television Emmy for our work on the ‘Booze It and Lose It’ program,” said Director Chuck Taylor, Governor’s Highway Safety Office. “Again, I’d like to personally thank Tennessee Governor Phil Bredesen and Tennessee Department of Transportation Commissioner Gerald F. Nicely for their continued support and dedication to the ‘Booze It and Lose It’ initiative. The Emmy award supports my belief that the Governor’s Highway Safety Office is committed to producing creative work that creates maximum impact. We will continue to strive for innovative ways to reach drivers and make Tennessee roads safe from impaired driving.”“Taking home an Emmy is a true testament to the originality of our creative department led by Mike Leon and Lare Arra. I am constantly amazed at how they take simple ideas and turn them into ground-breaking campaigns,” said Jerry Ehrlich, President, Chandler Ehrlich. “We are honored to share this Emmy award with the Tennessee Governor’s Highway Safety Office, who always encourages our creativity and allows us to create messages that truly stand out from the crowd.”