The colorful and collectible history of cola

Noted Pepsi-Cola® collector Bob Stoddard brings readers a treasure trove of information in this must-have volume, “The Encyclopedia of Pepsi-Cola® Collectibles,” now available from Krause Publications. Divided into four sections—signs, containers, novelties and toys, and paper collectibles—collectors will find everything from early Pepsi trays and cardboard signs to matchbooks and mirrors. It features 2,000 individual items with current values, accurate descriptions, rarity ratings and full-color photographs. This fascinating book provides a historical perspective of the Pepsi-Cola Company, including the evolution of its famous logo and its popular slogans. Much more than a price guide, this book is the definitive resource for a generation of Pepsi-Cola lovers. Stoddard has been collecting Pepsi-Cola memorabilia for more than 20 years and is the founder of the Pepsi-Cola Collectors Club. He has written four books on Pepsi-Cola memorabilia and history. He resides in California. “The Encyclopedia of Pepsi-Cola® Collectibles” can be purchased from major bookstores (ISBN 0-87349-381-8) or directly from the publisher, Krause Publications, Book Department PR02, PO Box 5009, Iola, WI 54945-5009, for $34.95 plus $4 shipping for the first book and $2.25 for each additional book. Please call for foreign shipping. Residents of the following states please add appropriate sales tax: Calif., Iowa, Ill., N.J., Pa., Tenn., Va. and Wis. Contact Krause Publications, Dept. PR02 at (800) 258-0929 or visit online at www.krausebooks.com. To Order: Contact Krause Publications, Book Department PR02, P.O. Box 5009, Iola, WI 54945-5009 or 800-258-0929 or www.krausebooks.com.