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Workers changed the sign at the Seymour Branch Sevier County Bank. (The Herald/ Joe King)
Capitalizing on its heritage and role in the development of the region’s business community, Sevier County Bank is rolling out a new logo this month.
Bank officials said the change will more accurately reflect the bank’s influence on the region after 104 years of service.
The new corporate emblem combines an artistic rendition of the Great Smoky Mountains with the region’s foothills, rolling fields and winding rivers in the foreground.
The mark includes a distinctive typeface that accompanies the graphic rendering.
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