Former University of Tennessee track star Ted Goodlake was recently named to the position of National Director of Sales, North America, by On. (The Herald/On AG)

On, the innovative new running shoe company built on patented Swiss technology, has named running industry veteran and former University of Tennessee track star Ted Goodlake to the position of National Director of Sales, North America. The announcement was made by Olivier Bernhard, the six-time Ironman winner and Co-Founder of On.

“Ted’s two decades of experience in the specialty running category will ensure the continued growth of On in North America,” said Mr. Bernhard.  “His long-standing relationships, footwear industry knowledge, successful track record, plus his personal love of running make him the ideal person to lead the growth of On.”

Goodlake comes to On from Puma, North America, where he held the position of National Sales Manager Complete Running Division from 2005-‘12. Under his direction, a team of nine independent running-only sales representatives achieved substantial growth, distribution and sales for Puma across North America.

Previously, he served as an independent sales agent for PaTony Sports from 2002-05, selling Puma products to independent retailers in the Pacific Northwest. Throughout his 20-plus year career in the running industry he has also worked for GoldToe Socks, Etonic Inc., Brooks Sports and Fleet Feet.

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