Since 1992 Food City has conducted their annual Race Against Hunger holiday campaign to raise funds for local non-profit hunger relief organization. The promotion is co-sponsored by Miller Brewing Company and Kellogg’s.
“Hunger is a serious problem in America. Food City and our co-sponsors are proud to be a part of the Race Against Hunger,” said Steven C. Smith, Food City’s president and chief executive officer.
Throughout the promotion, $1, $3, and $5 cards were available at each Food City checkout. Customers wishing to make a donation simply selected the desired dollar amount and it was added to their grocery bill.  
With every dollar contribution made using their Food City ValuCard, customers were electronically entered for a chance to win their choice of a season of racing at Bristol Motor Speedway or a $2,500 contribution made to their favorite charity.
The 2010-2011 Race Against Hunger campaign was the largest in the company’s history, raising in excess of $360,000.
Several local organizations received donations through the campaign during a recent check ceremony at the Food City in Seymour.  
Shiloh Baptist Church received $200, New Hopewell Food Pantry received $500, Cross Roads Baptist Church received $500, and CROSS Ministries received $500.
“We are very grateful to have the opportunity to help these worthy causes in our community,” said Steve Trout, general manager at Food City.

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