Arby’s restaurants are giving area residents an easy way to help the children in their community.
      Through June 13, 2010, customers who visit Arby’s restaurants may donate $1 to Big Brothers Big Sisters of East Tennessee to help the organization match a child with an adult mentor.
      “While people think of Big Brothers Big Sisters as a volunteer organization, it’s also a non-profit charity that depends on donations,” said John Gray, Sr. Vice President of Corporate Communications and Public Relations of Arby’s Restaurant Group, Inc. “Funding is used for recruiting, careful matching, background checks, screening and maintaining ongoing professional support for the volunteers, youth and their families – the key to ensuring long-term positive outcomes that change lives and communities.”
     Arby’s customers who visit local Arby’s restaurants through June 13, 2010, may donate a dollar and sign a “Help Us Help Kids” pin-up to hang on the walls of the restaurant.  
     Customers who donate will receive a coupon redeemable for $1 off a Roast Beef Combo or Beef ‘N Cheddar Combo on their next purchase. All proceeds will support Big Brothers Big Sisters of East Tennessee.  Last year, Arby’s raised more than $2.2 million nationwide through its pin-up campaign.
    “There’s a growing demand for structured successful youth mentoring, particularly in this economy when families are struggling,” Myra Yeatman, CEO of Big Brothers Big Sisters of East Tennessee said. “Independent research shows children matched with Big Brothers Big Sisters mentors are more likely to succeed in school, behave nonviolently, avoid drug and alcohol abuse and other negative influences.”

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