Food City officials recently announced that their customers can now enjoy the added value of EZ-PIC™ paperless, instant coupons in all of their retail supermarket locations.  EZ-PIC is a paperless coupon advertised on store shelves and redeemed electronically at the check-out.

“Food City is committed to bringing our customers top quality products at the lowest possible price and EZ-PIC offers one more way to save,” said Steven C. Smith, Food City president and chief executive officer.  “In addition to our everyday low prices and ValuCard discounts, this new technology will provide instant coupon savings on items shoppers purchase every day—but without the need of paper coupons.”

EZ-PIC is redeemed instantly every time shoppers purchase featured products during the one-month promotional period.  For added consumer value and convenience, a growing number of progressive manufacturers have begun offering their coupons through EZ-PIC.  A completely electronic transaction, EZ-PIC paperless coupons are the alternative promotional tool for environmentally conscious companies.

EZ-PIC™ technology changes the way coupons are used in retail stores. It is the Coupon Industry’s next generation in the evolution of promotions, dramatically changing the way Consumer Packaged Goods manufacturers invest promotion dollars for their brands, within the retail channel.

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