In a broadcast television first, Tennessee music superstars Dolly Parton and Elvis Presley meet on screen to promote their home state. The newest commercial from the State of Tennessee’s Department of Tourist Development features Dolly Parton riding alongside Elvis in a digital scene recreation from the 1967 Elvis film, Clambake.
The ad, conceived by Memphis advertising agency Chandler Ehrlich, signifies the first time Elvis has digitally appeared with another celebrity for a television commercial. Directed by Jacques Bailhe, the commercial captures the range of culture and music found in Tennessee and represented by Dolly and Elvis, two of the state’s most renowned entertainers.
According to Dolly Parton, the commercial was a once-in-a-lifetime experience. “Riding in a convertible with Elvis? What more could a girl ask for?” she continued. “I am so proud of my Tennessee heritage, and I am thrilled and incredibly honored to be promoting our great state alongside the world’s most legendary superstar.”
The broadcast commercial features Dolly and Elvis side by side cruising through Tennessee together. How is it done? By shooting Dolly in High Definition against what’s called a “green screen,” and by then removing all the green from the shot in post production and replacing it with the original background of Elvis in Clambake. Dolly was then able to be digitally placed in the car with Elvis.
Tennessee Governor Phil Bredesen commented:
“The idea behind the commercial is to bring together two international stars that symbolize Tennessee’s unparalleled musical history. The commercial is a positive, energetic and unforgettable celebration of Tennessee’s past, present and future.”
“This represents a very rare time that EPE has allowed an Elvis film to be digitally altered. But we know that Elvis admired Dolly. And no one loved Graceland and Tennessee more than Elvis, so we agreed knowing how proud he would be to welcome the world to visit,” said Jack Soden, CEO of Elvis Presley Enterprises.
Dolly and Elvis transcend superstardom, having achieved world-wide fame as entertainment legends and leaders among other outstanding Tennessee legends. Whether it’s rock, country, jazz, gospel, soul, or bluegrass, Tennessee offers rich musical heritage and unparalleled live musical experiences. And the state’s stage is not only set for great music, it’s set for outdoor adventure and beauty, available throughout the state, from the banks of the Mississippi to the Great Smoky Mountains. For more information on Tennessee, please visit www.TNVacation.com.

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