Experience 100 years of Ford innovation in the only comprehensive volume combining technical specifications, current values and historical data for every make of Ford automobile produced from 1903 to 2003. “Standard Catalog of® Ford 1903-2003” by John Gunnell is in its third edition and features expanded coverage and up-to-date prices. Re-organized chapters now give Ford, Edsel, Lincoln, Mercury and Mustang individual coverage. Published by Krause Publications, this reference includes accurate prices for cars made up to 1995 as reported by Old Cars Price Guide.
“Standard Catalog of® Ford 1903-2003” compiles a massive amount of Ford, Lincoln and Mercury vehicle information and presents it in a standardized format. Each listing includes a description of the vehicle; standard factory equipment; vehicle or engine code interpretation, chart containing model codes, type descriptions, original retail price, original shipping weight and production totals; engine specifications; chassis features; drivetrain and running gear; option lists; and thumbnail history of vehicle or manufacturer. A 16-page full color photo section displays some of the more popular models created by the Ford Motor Company.
The How to Use This Catalog section examines a sample listing and thoroughly explains each segment. Other helpful sections include frequently used abbreviations, types of body styles and how to calculate vehicle dimensions.
Gunnell writes in the Foreword, “Standard Catalogs are not history books, encyclopedias or repair manuals…They are intended to be collector’s guides, much like the popular spotter’s guides, buyer’s digests and pricing guides, but utilize a large size, broad scope and deluxe format.”
Gunnell is the automotive books editor for Krause Publications and former editor of Old Cars Weekly. He has authored numerous automotive books including “75 Years of Pontiac: The Official History,” “Standard Catalog of® Corvette 1953-2001,” “Standard Catalog of® Firebird 1967-2002,” “Standard Catalog of® Camaro 1967-2002,” “Standard Catalog of® Pontiac 1926-2002,” “GMC®: The First 100 Years,” “Standard Guide to American Muscle Cars” and more than 30 others. He’s currently working on upcoming editions of “Standard Catalog of® Light-Duty Ford Trucks 1905-2002” and “Standard Catalog of® V-8 Engines 1906-2002.”
“Standard Catalog of® Ford 1903-2003, 3rd Edition” can be purchased from major bookstores (ISBN 0-87349-452-0) or directly from the publisher, Krause Publications, Book Department PR02, PO Box 5009, Iola, WI 54945-5009, for $24.95 plus $4 shipping of the first book and $2.25 for each additional book. Residents of the following states please add appropriate sales tax: Calif., Iowa, Ill., N.J., Pa., Tenn., Va. and Wis. Non-U.S. addresses pay $20.95 shipping for the first book and $5.95 for each additional book. Contact Krause Publications at (800) 258-0929, or visit online at www.krausebooks.com.

To Order: Contact Krause Publications, PR02, PO Box 5009, Iola, WI 54945-5009 or (800) 258-0929 or www.krausebooks.com.

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